Bill Ward
Executive Chairman & CEO
Email: Bill@CoolerPlanet.TV
Mobile: 828.301.5401
My name is Bill Ward. I’m the Founder, Chairman and CEO of CoolerPlanet.TV. I’m also a lifelong entrepreneur, a writer, and a practical dreamer.
Our mission at CoolerPlanet.TV is to help our fellow human beings develop innovative nature-based climate solutions, fund them with what we call carbon conscious capital, and implement those solutions in faster, better, cheaper ways with entrepreneurial thinking. Then we'll help these eco-entrepreneurs tell the stories of their climate hero’s journey.
Whether it’s inspiring stakeholders, acquiring new customers, or raising money it pretty much all comes down to storytelling. Aristotle defined rhetoric as the art of persuasion. The structure of any successful team building talk, customer pitch or investor presentation should be built with Ari’s four pillars of persuasion: Logos (logic), Pathos (emotion), Ethos (ethics and credibility), and Kairos (timeliness).