For far too long most climate related films were disaster movies trying to scare the bejesus out of the audience, so we’d do something about global warming to avoid a dystopian future. That will not work. We have to tell the upbeat stories about people changing the world one ton of carbon dioxide and one acre of soil at a time.
Gabe Brown will bet the farm, in this case his 5,000-acre ranch in Bismarck, North Dakota, that he can show any farmer or rancher anywhere in the world how to make more money on their property with regenerative agriculture. If Gabe can’t prove to them how to make more money on their farm or ranch with regenerative agriculture, then the other farmer wins Gabe’s ranch. After more than a decade of betting the farm, Gabe still has the deed to his 5,000 acre ranch.
In October of 2019 Yale Professor, Nobel Laureate and co-creator of the Case-Shiller Index, Robert Shiller, released a book entitled Narrative Economics:
"Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more."
That’s why we use the phrase Narrative Climatology to describe the upbeat viral stories about nature-based climate solutions and that's why we’d like to help you tell your climate hero's story to the whole wide world.